Do Less, Better & Start Small

In this episode of the Be the CEO Podcast, Tom and Adam dive into two powerful ideas that every business owner needs to hear: working less but more effectively, and the importance of small beginnings. Drawing inspiration from Gary Vaynerchuk and Justin Welsh, they share personal stories, client examples, and practical insights on shifting from being “busy” to being truly impactful. 

Whether you’re self-employed or leading a growing team, this conversation will challenge the way you think about productivity, attention, and momentum in both business and life. 

What You’ll Learn 

• Do Less, But Better – Why eliminating distractions and narrowing your focus leads to excellence and deeper impact. 
• Busy Is Not Better – How to stop wearing the “busy badge” and instead prioritize meaningful, high-impact work. 
• Work-Life Harmony – Why balance is a myth and how to create harmony between work, family, and personal growth. 
• The Power of Small Beginnings – How one small LinkedIn post launched an $11M business for Justin Welsh, and why momentum always beats waiting for the “perfect time.” 
• Attention Management – Using your energy and focus strategically to make progress without burnout. 
• From Fear to Flow – How shifting away from perfectionism and procrastination opens the door to confidence and success. 

Key Quotes 

• “You’re either all in, or you’re in the way.” – Adam 
• “Clarity doesn’t come from waiting—it comes from small actions.” – Tom 
• “Momentum loves small beginnings.” – Justin Welsh 

Resources & Mentions 

• Essentialism by Greg McKeown 
• Gary Vaynerchuk 
• Justin Welsh 

Join the Conversation 

👉 Visit bethe.ceo for opportunities to meet with Tom and Adam.