What the Hell Do You Do All This For?
In this powerful, no-nonsense episode, Tom and Adam pull back the curtain on the real reason behind all the business-building activities like podcasting, content creation, and networking. They tackle a question every entrepreneur eventually asks themselves: " Why am I doing all this? "
From social media posts to podcast episodes, newsletters, and networking events, this episode explores what actually moves the needle in business—and what doesn't. Spoiler alert: It’s not just about the content. It’s about consistency, connection, and authenticity .
Topics Covered
• The Real Role of Content in Business
o Why content is NOT your lead magnet but your trust library
o How it supports the buyer journey before and after the sale
o Why new content creators often mistake visibility for authority
• The Power of Intentional Networking
o Why meeting people must come before creating content
o How First M Club fosters genuine connection through purposeful questions
o The difference between performing at networking events vs. showing up authentically
• Building a Trustworthy Brand
o Why consistency across platforms and in-person interactions is essential
o How being the same person in all spaces builds long-term credibility
o The pitfalls of having “multiple brands” for different settings
• Newsletter Strategy That Works
o How providing value without selling builds top-of-mind awareness
o Why their newsletter is pitch-free—and more effective because of it
• Creating From Experience, Not Just Ideas
o Why content must come from real work and life experiences
o The fear of being “phony” in content and how to overcome it
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💬 Key Quotes
“Content supports your authority—it doesn’t create it.”
“Your first 100 pieces of content will suck. And that’s okay.”
“Consistency builds trust. And trust builds your business.”
“Networking is about being intentional. Help first. Always.”
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🤝 The First M Club
This episode is also a deep dive into the First M Club—a mastermind and networking community built for business owners striving for their first million. Tom and Adam break down:
• Why it’s different from traditional networking groups
• How it fosters authenticity and collaboration
• The intentional framework that makes it simple yet powerful
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🚀 Take Action
🎯 Ask yourself:
What’s your real intention when creating content or attending networking events?
If you don’t have one, start with this: “How can I help someone today?”
🌐 Explore First M Club:
Check out the First M.club
or join the community—online or in person on Long Island.
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🙌 Connect With Us
If today’s episode resonated with you, share it with someone who’s grinding it out, wondering what the hell it’s all for. Help them find clarity, community, and purpose.
